# Flexible API Ad Serving powered by Advanced ML and AI

The Kevel Ad Server is the cornerstone of the Retail Media Cloud®, giving you total control over your ad forecasting, management, decisioning, and reporting, for an ad performance experience like never before.

## Ad serving that creates a stand-out retail media network that both advertisers and shoppers will love

Launch unique, high-performing ads that integrate seamlessly with your organic content, driving positive advertiser growth and end-user experience.

### Activate and optimize first-party data across channels

Kevel gives retailers tools to define and activate high-performing audience segments across channels instantly—without needing a CDP or data science team.

### Keep brand partners coming back with measurable results

With customizable self-serve tools and powerful targeting, retailers can offer a better experience for brands and reduce churn.

### Reduce manual processes and team bandwidth

Kevel consolidates campaign management, reporting, audience activation, and more—saving time and freeing up teams to focus on growth, not maintenance.

## API-first ad serving drives first-class retail media networks

### Decision API

Ad serving on your site, app, and other digital properties

### Forecasting API

Accurately predicting flight performance and yield maximization

### Management API

Campaign, flight, and ad creation and optimization

### Reporting API

Showcasing your performance

### ContentDB API

Contextual targeting storage

### UserDB API

User-level targeting storage

## Why retailers choose server-side ad serving

Never ad blocked

50 ms latency

Privacy Compliant

No risk of malware

## Success stories

### **“We needed a CDP solution and an ad server, and Kevel having that stack available within a single company was critical in [our] decision,”**

Carlos Paulo, Head of ENDLESS, Retail Media Solutions

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