# Precision that scales, AI that outperforms

Activate and optimize your first-party data across channels with the flexibility, control, efficiency and value of precise decisioning

[Talk to an expert](https://www.kevel.com/audience/demo) [View Docs](https://docs.audience.kevel.com/)

[Case study](https://www.kevel.com/customers/mc)

[Case study](https://www.kevel.com/customers/coingecko)

[Case study](https://www.kevel.com/customers/ifood)

## Unlock the Power Of First-Party Data

Activate your loyalty, purchase and behavioral data through stronger targeting, better monetization and full control in a post-cookie world

Efficient Segmentation

### Tailored to Your Business Logic

Kevel gives retailers tools to define and activate high-performing audience segments across channels instantly—without needing a CDP or data science team.

[Talk to an expert](https://www.kevel.com/contact)

Smarter Personalization

### Faster Audience Activation and Optimization

First party data is a strategic advantage but it’s only powerful if its actionable. Kevel gives retailers tools to define and activate high-performing audience segments across channels instantly, without needing a CDP or Data science team.

Quickly test and refine segments in real time targeting the right users at the right time to ensure higher ROAS and fewer wasted impressions on disengaged or already-converted shoppers

[Talk to an expert](https://www.kevel.com/contact)

Collect

First-party data collection on your owned platforms.

Segment

Create groups of users with common attributes.

Activate

Target groups on site with ads.

## Success Stories

Discover how these brands used Kevel Audience to drive sales more efficiently.

### LEROY MERLIN Portugal quickly launched personalization campaigns targeted with Kevel Audience segments to increase conversion rate by 16%.

— Marketing Director, LEROY MERLIN Portugal

[Full case study](https://www.kevel.com/customers/leroy-merlin) [See all](https://www.kevel.com/customers)

## 10x

Increase in conversion rate

## $1MM+

Revenue per Session (RPS)

#### “Predictive segments powered by machine-learning models have become very important for us as client's display different behaviors depending on the category with varying frequency of purchase and consideration periods."

— Judit Takács Miranda, Head of Digital Marketing

[Full case study](https://www.kevel.com/customers/el-corte-ingles) [See all](https://www.kevel.com/customers)

## 3x

More Conversion Rate

When compared to remarketing segments previously used in Meta.

### “Tapping into our first-party data not only maximizes the efficiency of our paid media efforts aimed at retention but also unlocks a treasure trove of opportunities within our own customer base like granular email marketing which we’re just starting to explore.”

— Rafael Costa, Growth & Acquisition Lead, Mercadão

[Full case study](https://www.kevel.com/customers/mercadao) [See all](https://www.kevel.com/customers)

## +13%

Conversion Rate

## +83%

ROAS

## Ready to get started?

Talk to one of our experts today. Learn how The Retail Media Cloud® can supercharge your retail media network.

[Start with Kevel](https://www.kevel.com/contact)