Kevel Blog # Discover how to build innovative, user-first ad platforms Articles for product managers, engineers, & others who envision a better future for digital advertising. Search Subscribe to our newsletter Filters AI Unlocking Retail Media Press Release Nexta Kevel Newsletter Use Case Targeting Tactics Ad Tech Interview Infographic Native Ad Ideas Privacy eCommerce Ad Server Comparisons Product Engineering Best Practices Intro to Ad Serving Video Insights Company Highlight \\ \\ Unlocking Retail Media\\ \\ **First-Party Data, European Innovation, and What Makes an Acquisition Actually Work** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Paulo Cunha, founder of Shift Forward and now VP of Product at Kevel to trace the origins of Kevel's audience product and what retail media looks like from a European lens.\\ \\ April 22, 2026](https://www.kevel.com/blog/first-party-data-european-innovation-and-what-makes-an-acquisition-actually-work) \\ \\ Unlocking Retail Media\\ \\ **Why In-Store Audio Is the Most Measurable Channel Retailers Aren't Using Yet** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery talks with Sean Cheyney, EVP of Global Business Development at QSIC, about turning in-store audio into a real, measurable retail media channel and why 2026 marks a turning point for the physical store.\\ \\ April 8, 2026](https://www.kevel.com/blog/why-in-store-audio-is-the-most-measurable-channel) \\ \\ Unlocking Retail Media\\ \\ **Why In-Store Media Is the Next Billion-Dollar Opportunity (And How to Get It Right)** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Michael Schuh, SVP and Global Head of Media at Dunnhumby, to discuss the future of in-store media, the real measurement conversation brands need, and why retailers must stop chasing industry noise.\\ \\ March 25, 2026](https://www.kevel.com/blog/why-in-store-media-is-the-next-billion-dollar-opportunity-and-how-to-get-it-right) \\ \\ Unlocking Retail Media\\ \\ **The Three Pillars of Commerce Media and Why APIs Matter More Than Ever** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Melissa Burdick, co-founder and president of Pacvue, to discuss the evolution of commerce media, the shift toward incrementality-focused spending, and why API-first infrastructure is critical for retail media success.\\ \\ March 11, 2026](https://www.kevel.com/blog/the-three-pillars-of-commerce-media-and-why-apis-matter-more-than-ever) \\ \\ Interview\\ \\ **Kevel Welcomes John Chaplin as Chief Product Officer: A Q&A on the Future of Retail Media** \\ \\ Interview with Kevel's newly appointed Chief Product Officer John Chapin to see what drew him to joining Kevel, what does he see as the most pressing gaps in retail media today and where is retail media headed in the next few years \\ \\ March 10, 2026](https://www.kevel.com/blog/kevel-welcomes-john-chaplin-as-cpo-qa-on-the-future-of-retail-media) \\ \\ Ad Tech\\ \\ **Why the Adobe-Kevel Integration Changes Everything for Retail Media Leaders** \\ \\ The Kevel-Adobe Experience Platform integration isn't just a technical upgrade—it's a strategic advantage that turns your customer data into immediate revenue while maintaining the control and flexibility you need to lead\\ \\ March 4, 2026](https://www.kevel.com/blog/kevel-adobe-integration-changes-everything-for-retail-media-leaders) \\ \\ Interview\\ \\ **Kevel Expands Into LATAM: An Interview with New Director of Community & Market Herik Mourão** \\ \\ Kevel expands into LATAM with Herik Mourão, driving retail media innovation with AI-powered solutions for retailers, marketplaces, and more.\\ \\ March 3, 2026](https://www.kevel.com/blog/kevel-expands-into-latam-an-interview-with-new-director-of-community-market-herik-mourao) \\ \\ eCommerce\\ \\ **Think Outside the (Chat)box** \\ \\ The conversation around AI in retail keeps circling the same question: how do you monetize the chatbox? It's the wrong question..\\ \\ February 26, 2026](https://www.kevel.com/blog/think-outside-the-chat-box) \\ \\ Press Release\\ \\ **Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation** \\ \\ Kevel launches its native Adobe Experience Platform (AEP) Destination for Real-Time Retail Media Activation to enhance revenue growth for Retail media networks\\ \\ February 25, 2026](https://www.kevel.com/blog/kevel-launches-adobe-experience-platform-destination) \\ \\ Unlocking Retail Media\\ \\ **What Retail Media Platforms Must Understand About Modern Measurement** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery talks with Andrew Covato, founder of Growth by Science, about why most retail media networks are measuring the wrong things and what sophisticated brands actually need to prove incrementality.\\ \\ February 18, 2026](https://www.kevel.com/blog/what-retail-media-platforms-must-understand-about-modern-measurement) \\ \\ Unlocking Retail Media\\ \\ **Why Retail Media Networks Should Be Thinking About Connected TV** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery speaks with James Borow about democratizing TV advertising through Universal Ads — and why retail media networks should be thinking about Connected TV right now.\\ \\ February 16, 2026](https://www.kevel.com/blog/why-retail-media-networks-should-be-thinking-about-connected-tv) \\ \\ Unlocking Retail Media\\ \\ **Why Product Leadership Determines Which Retail Media Networks Will Survive** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Ben Johnson, Senior Director of Chewy Ads, to discuss why strong product strategy—not just technology or sales—separates thriving retail media networks from those that stall..\\ \\ February 3, 2026](https://www.kevel.com/blog/why-product-leadership-determines-which-retail-media-networks-will-survive) \\ \\ Unlocking Retail Media\\ \\ **How to Build a Retail Media Network: Klarna’s Playbook** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Sam Wright, former head of retail media at Klarna, to discuss the practical realities of launching and scaling a retail media network—from org structure and trade dollars to what brands actually want.\\ \\ January 30, 2026](https://www.kevel.com/blog/how-to-build-a-retail-media-network-klarnas-playbook) \\ \\ Press Release\\ \\ **Kevel Expands Global Footprint into Australia with Appointment of Chris Woodworth** \\ \\ Strategic expansion reinforces Kevel’s long-term commitment to helping retailers and commerce platforms build scalable, differentiated media businesses across complex global markets.\\ \\ January 27, 2026](https://www.kevel.com/blog/kevel-expands-global-footprint-into-australia-with-appointment-of-chris-woodworth) \\ \\ Insights\\ \\ **Direct Offers Explained: How to Deliver High-Intent Promotions Without the Black Box** \\ \\ Google’s Direct Offers deliver real-time promotions at moments of purchase intent—but rely on opaque AI decisioning. This article explains what Direct Offers are and how retailers can build the same high-intent experiences with Kevel, using transparent, first-party logic and full control.\\ \\ January 15, 2026](https://www.kevel.com/blog/direct-offers-explained-how-to-deliver-high-intent-promotions-without-the-black-box) \\ \\ Unlocking Retail Media\\ \\ **Building Retail Media in Automotive: Why Relevance Matters More Than Ad Load** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery talks with Gareth Menton about launching retail media networks in food delivery and automotive marketplaces, and why making ads relevant is the key to protecting user experience. \\ \\ January 12, 2026](https://www.kevel.com/blog/building-retail-media-in-automotive-why-relevance-matters-more-than-ad-load) \\ \\ Press Release\\ \\ **Kevel Welcomes Ad Tech and Retail Media Veteran Jaclyn Nix as Chief Operating Officer, Accelerating Retail Media Innovation** \\ \\ Kevel continues to strengthen its position as a leader in retail media innovation with the appointment of Jaclyn Nix as Chief Operating Officer\\ \\ January 9, 2026](https://www.kevel.com/blog/kevel-welcomes-ad-tech-and-retail-media-veteran-jaclyn-nix-as-chief-operating-officer) \\ \\ Unlocking Retail Media\\ \\ **What Media Buyers Really Want From Your Retail Media Network** \\ \\ In this episode of ‍, Kevel CEO James Avery sits down with Lee Dunbar, Head of Retail Media at Starcom, to discuss what brands and agencies truly want from retail media networks, the ongoing fragmentation debate, and why retail media buyers should think like politicians.\\ \\ January 5, 2026](https://www.kevel.com/blog/what-media-buyers-really-want-from-your-retail-media-network) \\ \\ Unlocking Retail Media\\ \\ **Why Agentic Commerce Isn’t Hype (And What Retailers Must Do Now)** \\ \\ In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with entrepreneur Scot Wingo, to discuss the rise of agentic commerce, AI-driven shopping experiences, and what retail media networks must do to survive the shift.\\ \\ December 22, 2025](https://www.kevel.com/blog/why-agentic-commerce-isnt-hype-and-what-retailers-must-do-now) \\ \\ Ad Tech\\ \\ **35ms Ad Servers: Boost Retail Media Revenue** \\ \\ Discover how Kevel's 35ms ad server boosts retail media revenue, improves SEO and conversions, and retains advertisers with edge-powered speed.\\ \\ December 15, 2025](https://www.kevel.com/blog/the-hidden-cost-of-slow-loading-ads-why-35-milliseconds-makes-millions-in-retail-media) \\ \\ Unlocking Retail Media\\ \\ **The Future of Retail, AI Shopping & Supply Chain Innovation** \\ \\ Learn how retail media, AI-driven shopping and lean supply chains reshape ad infrastructure — insights to guide building custom ad servers and marketplace\\ \\ December 15, 2025](https://www.kevel.com/blog/the-future-of-retail-ai-shopping-supply-chain-innovation) \\ \\ Unlocking Retail Media\\ \\ **What Brands Want: Retail Media Insights from Amazon** \\ \\ Discover how retailers can build retail media networks that drive measurable sales, preserve consumer trust, and scale with Kevel’s ad infrastructure.\\ \\ December 5, 2025](https://www.kevel.com/blog/what-brands-really-want-ft-insights-from-amazon-and-flywheel) \\ \\ Company Highlight\\ \\ **Kevel and Blue Triangle Drive Retail Media ROI** \\ \\ Kevel and Blue Triangle partner to optimize retail media & digital experience, using ad infrastructure and friction insights to boost revenue and ROAS.\\ \\ December 3, 2025](https://www.kevel.com/blog/kevel-and-blue-triangle-announce-strategic-partnership-to-supercharge-retail-media-efficiency-and-digital-experiences) \\ \\ Intro to Ad Serving\\ \\ **Native Advertising: The Definitive Guide** \\ \\ Learn how we define native advertising and how these ad types can monetize your website or app experience. Read the guide.\\ \\ November 26, 2025](https://www.kevel.com/blog/what-is-native-advertising) \\ \\ Ad Tech\\ \\ **Launch Custom Ad Servers & Retail Media Faster** \\ \\ Build custom ad servers and retail media formats with Kevel to launch video ad units fast, control targeting, and capture SKU-level ROI.\\ \\ November 21, 2025](https://www.kevel.com/blog/inventing-new-ad-formats-how-retailers-use-kevel-to-build-whats-next) \\ \\ Unlocking Retail Media\\ \\ **Unlocking Retail Media: PayPal Commerce & AI Shopping** \\ \\ Hear PayPal Ads' leader on building a commerce media network, AI-native storefront ads, and measurement that preserves first-party data for retail media\\ \\ November 20, 2025](https://www.kevel.com/blog/unlocking-retail-media-building-paypals-commerce-media-network-and-the-future-of-ai-driven-shopping) \\ \\ Press Release\\ \\ **Kevel + Skai: Scale Retail Media Networks** \\ \\ Kevel and Skai enable brands/agencies to run campaigns across Kevel-powered retail media including Amazon & Walmart, for unified control and ROI gains.\\ \\ November 6, 2025](https://www.kevel.com/blog/kevel-and-skai-announce-strategic-partnership-to-expand-retail-media-access-for-global-advertisers) \\ \\ Ad Tech\\ \\ **Server-Side Native Ads: Power Your Ad Server** \\ \\ Learn why server-side native ads load faster, look better, and drive stronger engagement than outdated client-side formats.\\ \\ October 31, 2025](https://www.kevel.com/blog/the-future-of-native-advertising-lies-in-server-side-integration) \\ \\ Ad Tech\\ \\ **Scale Retail Media: GroceryShop 2025 AI Takeaways** \\ \\ The top six trends from 2025's GroceryShop conference reveal that the future of grocery is being shaped by data, media, and AI.\\ \\ October 20, 2025](https://www.kevel.com/blog/6-key-takeaways-from-groceryshop-2025-ai-retail-media-and-customer-centric-innovation) \\ \\ Ad Tech\\ \\ **The Future of Retail Media in 2025 — IAB Europe Takeaways** \\ \\ The five biggest takeaways from the 2025 IAB Europe Attitudes to Retail Media Report.\\ \\ October 6, 2025](https://www.kevel.com/blog/the-future-of-retail-media-in-2025-5-key-takeaways-from-iab-europe) \\ \\ Ad Tech\\ \\ **Own search revenue with retail media infrastructure** \\ \\ Discover how AI is reshaping search and retail media -- and how brands can stay in control in an autonomous digital world. \\ \\ September 29, 2025](https://www.kevel.com/blog/ai-ai-oh-the-evolution-of-search-how-brands-can-maintain-control-in-an-autonomous-digital-world) \\ \\ Ad Tech\\ \\ **6 Key Takeaways From ATS London 2025** \\ \\ ATS London 2025 highlighted retail media innovation with Kevel’s James Avery and PayPal’s Henry Stokes on the future of adtech.\\ \\ September 17, 2025](https://www.kevel.com/blog/6-key-takeaways-from-ats-london-2025) \\ \\ Press Release\\ \\ **Kevel Scales Haypp's Retail Media Network** \\ \\ Global e-commerce leader Haypp Group deploys Kevel's Retail Media Cloud® to scale its advertising network\\ \\ September 2, 2025](https://www.kevel.com/blog/kevel-powers-haypp-groups-shift-to-smoke-free-products-with-retail-media-technology) \\ \\ Interview\\ \\ **Kevel Enables Retail Media & Custom Ad Servers** \\ \\ Hear Kevel's Matt Newcomb on retail media evolution: how retailers use ad infrastructure and first-party data to build controlled, measurable ad servers.\\ \\ August 20, 2025](https://www.kevel.com/blog/retail-medias-next-evolution-insights-from-kevels-matt-newcomb) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Lucas Wiese, Strategic Account Manager** \\ \\ Meet Lucas Wiese, Kevel’s Strategic Account Manager who supports clients across the EMEA and APAC regions.\\ \\ August 20, 2025](https://www.kevel.com/blog/kevel-spotlight-on-lucas-wiese-strategic-account-manager) \\ \\ Press Release\\ \\ **Kevel Wins Best AdTech Solution - Retail Media Cloud** \\ \\ Kevel Wins “Best Overall AdTech Solution” Designation in 2025 MarTech Breakthrough Awards Program\\ \\ August 14, 2025](https://www.kevel.com/blog/kevel-wins-best-overall-adtech-solution-2025-martech-breakthrough-awards) \\ \\ Press Release\\ \\ **Kevel Powers Carwow Custom Retail Media** \\ \\ Kevel Partners with Carwow to Power the Development and Enhancement of its Innovative Marketplace Media Platform\\ \\ August 13, 2025](https://www.kevel.com/blog/kevel-partners-with-carwow) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Leslie Pierce-Connor, General Counsel** \\ \\ Meet Leslie Pierce-Connor, Kevel’s General Counsel and resident legal powerhouse.\\ \\ July 30, 2025](https://www.kevel.com/blog/kevel-spotlight-on-leslie-pierce-connor-general-counsel) \\ \\ Ad Tech\\ \\ **The Summer Retail Media Turned Pretty Prominent** \\ \\ Retail media came of age this summer. Discover key trends, AI disruption, and how retailers can thrive with differentiation and standardization. \\ \\ July 21, 2025](https://www.kevel.com/blog/the-summer-retail-media-turned-pretty-prominent) \\ \\ Ad Tech\\ \\ **Retail Media’s Next Phase — Where Legacy Platforms Fall Short** \\ \\ As the retail media industry grows, legacy ad platforms are struggling to keep up. \\ \\ July 16, 2025](https://www.kevel.com/blog/reinventing-retail-media-where-legacy-ad-platforms-fall-short-and-whats-next) \\ \\ Company Highlight\\ \\ **Debunking 7 Myths About LGBTQIA+ Inclusion in 2025** \\ \\ What we get wrong about Pride, policy, and real progress -- and what we can do instead.\\ \\ June 26, 2025](https://www.kevel.com/blog/debunking-7-myths-about-lgbtqia-inclusion-in-2025) \\ \\ Press Release\\ \\ **Kevel Console: AI Retail Media & Ad Infrastructure** \\ \\ Kevel Launches Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks\\ \\ June 24, 2025](https://www.kevel.com/blog/kevel-console-press-release) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Craig Andera, Principal Engineer** \\ \\ Meet Craig Andera, Kevel principal engineer scaling our ad infrastructure and reporting to power custom ad servers and retail media networks reliably.\\ \\ June 17, 2025](https://www.kevel.com/blog/kevel-spotlight-craig-andera) \\ \\ Press Release\\ \\ **Kevel Powers Kleinanzeigen's Custom Ad Infrastructure** \\ \\ Leading German classifieds platform Kleinanzeigen chooses Kevel's Retail Media Cloud® to enhance its advertising capabilities.\\ \\ June 17, 2025](https://www.kevel.com/blog/kevel-kleinanzeigen-press-release) \\ \\ Press Release\\ \\ **Kevel Appoints Mark Mannino to Strengthen Retail Media** \\ \\ Kevel announces the appointment of Mark Mannino to its Board of Directors.\\ \\ June 4, 2025](https://www.kevel.com/blog/mark-mannino-press-release) \\ \\ Ad Tech\\ \\ **Financial Media Networks: The Definitive Guide** \\ \\ Guide to financial media networks: how banks and fintechs use first-party data to build ad infrastructure that drives precise targeting and revenue.\\ \\ June 3, 2025](https://www.kevel.com/blog/financial-media-networks-the-definitive-guide) \\ \\ Ad Tech\\ \\ **Data Clean Rooms: The Definitive Guide** \\ \\ This comprehensive guide explains how data clean rooms work, their key benefits and challenges, and best practices for implementation. \\ \\ May 21, 2025](https://www.kevel.com/blog/data-clean-rooms-the-definitive-guide) \\ \\ Press Release\\ \\ **Kevel Powers Dollar General Retail Media Network** \\ \\ Kevel powers Dollar General's retail media network with its API-first Retail Media Cloud, enabling custom ad products and first-party data control.\\ \\ May 20, 2025](https://www.kevel.com/blog/kevel-dollar-general-press-release) \\ \\ Company Highlight\\ \\ **Key Takeaways From Retail Media Summit U.S.** \\ \\ Key takeaways and main themes from the Path to Purchase Institute’s Retail Media Summit 2025, held May 6–8 in Rosemont, IL.\\ \\ May 13, 2025](https://www.kevel.com/blog/key-takeaways-from-retail-media-summit-u-s) \\ \\ Ad Tech\\ \\ **2025 Retail Media Takeaways: Optimize Onsite Ads** \\ \\ The top insights and key takeaways from Retail X's 2025 Retail Media: Onsite Report.\\ \\ May 5, 2025](https://www.kevel.com/blog/key-takeaways-retail-x-2025-retail-media-onsite-report) \\ \\ Ad Tech\\ \\ **Google’s Privacy Sandbox: Road to Cookie‑Less Future** \\ \\ Discover how Google's evolving Privacy Sandbox reshapes digital advertising, battling privacy concerns and ad effectiveness amidst industry uncertainty.\\ \\ April 29, 2025](https://www.kevel.com/blog/googles-privacy-sandbox-the-winding-road-to-a-cookie-less-future) \\ \\ Press Release\\ \\ **Kevel Powers Consulta Remédios' Retail Media Network** \\ \\ Partnership demonstrates shared commitment to innovation and helps the leading Brazilian healthcare platform build the future of retail media in healthcare \\ \\ April 29, 2025](https://www.kevel.com/blog/consulta-remedios-selects-kevels-retail-media-cloud-to-power-its-next-generation-advertising-platform) \\ \\ Ad Tech\\ \\ **Mastering Yield Management & Optimization in Retail Media** \\ \\ Kevel shows retail media networks how to maximize revenue with yield management, real-time optimization, and unified ad server infrastructure.\\ \\ April 23, 2025](https://www.kevel.com/blog/yield-management-optimization-in-retail-media) \\ \\ Company Highlight\\ \\ **3 Key Insights from E-Commerce Connect Lisbon 2025** \\ \\ 3 insights from E-Commerce Connect Lisbon 2025: Kevel and ENDLESS boosted MC Sonae's retail media, first-party data use, choosing an ad server to scale ROAS\\ \\ April 15, 2025](https://www.kevel.com/blog/3-key-insights-from-e-commerce-connect-lisbon-2025) \\ \\ Press Release\\ \\ **Kevel: API Ad Server for Lyft & StackAdapt** \\ \\ Industry-first collaboration enables programmatic in-app ads offering advertisers a direct path to engage consumers on the go.\\ \\ April 10, 2025](https://www.kevel.com/blog/lyft-and-stackadapt-drive-innovation) \\ \\ Ad Tech\\ \\ **Retail Media Strategy: Dentsu 2025 Insights** \\ \\ Dentsu's 2025 report shows off-site retail media growth, learn how Kevel's ad infrastructure helps RMNs monetize first-party data and scale revenue.\\ \\ April 7, 2025](https://www.kevel.com/blog/retail-media-insights-from-dentsus-2025-industry-report) \\ \\ Ad Tech\\ \\ **5 Ways AI is Revolutionizing Retail Media in 2025** \\ \\ How AI is transforming retail media in 2025: five practical strategies to improve targeting, automate campaigns, personalize ads, and increase ROI.\\ \\ March 25, 2025](https://www.kevel.com/blog/5-ways-ai-is-revolutionizing-retail-media-in-2025) \\ \\ Company Highlight\\ \\ **International Women’s Day 2025: Challenges & Allyship in the Workplace** \\ \\ Explore insights from Kevel’s roundtable on women in tech—key challenges, practical advice, and steps to foster a more inclusive, equitable workplace.\\ \\ March 10, 2025](https://www.kevel.com/blog/celebrating-international-womens-day-2025-challenges-allyship-in-the-workplace) \\ \\ Ad Tech\\ \\ **Retail Media Trends to Watch in 2025** \\ \\ This blog explores the top trends poised to shape retail media in 2025, drawing insights from the Mars United 2024 Yearbook. \\ \\ March 4, 2025](https://www.kevel.com/blog/retail-media-trends-2025) \\ \\ Ad Tech\\ \\ **Looking Back on Retail Media Trends & Challenges from 2024** \\ \\ Explore 2024 retail media trends, challenges and how Kevel’s Retail Media Cloud helps brands and retailers build custom ad servers for faster ROI.\\ \\ March 4, 2025](https://www.kevel.com/blog/retail-media-trends-challenges-2024) \\ \\ Press Release\\ \\ **Kevel Acquires Nexta: Unified Retail Media Platform** \\ \\ Kevel's acquisition of Nexta unifies on-site and off-site retail media, letting retailers build custom ad servers and reach walled gardens.\\ \\ February 17, 2025](https://www.kevel.com/blog/kevel-nexta-acquisition-retail-media) \\ \\ Nexta\\ \\ **Kevel Acquires Nexta To Build E2E Retail Media Tech Stack** \\ \\ Nexta is thrilled to announce it's acquisition by Kevel, an industry-leading API-driven, on-site retail media technology.\\ \\ February 11, 2025](https://www.kevel.com/blog/kevel-acquires-nexta-to-build-e2e-retail-media-tech-stack) \\ \\ Press Release\\ \\ **Kevel Acquires Nexta to Power Retail Media Growth** \\ \\ Kevel announces acquisition of Nexta to enhance advertiser self-serve, managed service workflows, and add off-site capabilities to retail media APIs. \\ \\ February 11, 2025](https://www.kevel.com/blog/kevel-nexta-press-release) \\ \\ Nexta\\ \\ **Drive ROAS with Custom Ad Servers** \\ \\ Today, advanced technologies are helping retailers and brands connect the dots between an in-store impression and a final purchase.\\ \\ January 30, 2025](https://www.kevel.com/blog/in-store-retail-media-advanced-attribution-incrementality-roas) \\ \\ Ad Tech\\ \\ **Why Independent Ad Tech Matters for Retail Media Growth** \\ \\ Independent ad tech is redefining retail media with flexibility, speed, and scalability that traditional models can't match.\\ \\ January 27, 2025](https://www.kevel.com/blog/independent-ad-tech-retail-media) \\ \\ Ad Tech\\ \\ **Key Takeaways from NRF 2025 — Retail’s Future Trends** \\ \\ Kevel's NRF 2025 highlight: Key trends in AI, retail media, sustainability, and in-store experiences from three days of industry innovation.\\ \\ January 20, 2025](https://www.kevel.com/blog/key-highlights-from-nrf-2025-transformative-trends-shaping-the-retail-industry) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Lizzie Kattmann, Senior Solutions Architect** \\ \\ Meet Lizzie Kattmann, Kevel Senior Solutions Architect, on career growth, company values, and how Kevel empowers teams to build custom ad servers.\\ \\ January 13, 2025](https://www.kevel.com/blog/kevel-spotlight-on-lizzie-kattmann-senior-solutions-architect) \\ \\ Nexta\\ \\ **Breaking the Cycle: Why Retailers Must Embrace Retail Media** \\ \\ Kevel lets retailers build and scale retail media networks and custom ad servers, simplifying operations, measurement, and higher ROI.\\ \\ January 8, 2025](https://www.kevel.com/blog/breaking-the-cycle-why-retailers-must-embrace-retail-media) \\ \\ Press Release\\ \\ **Kevel and Vantage Partner to Transform Retail Media Management** \\ \\ Kevel and Vantage partner to deliver a unified retail media platform that streamlines operations, powers custom ad servers, and boosts ad ROI.\\ \\ January 8, 2025](https://www.kevel.com/blog/kevel-vantage-press-release) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Oscar Ibarra, VP of Sales** \\ \\ Meet Oscar Ibarra, Kevel’s VP of Sales, as he reflects on Kevel’s culture, career milestones, and what drives him every day. \\ \\ December 16, 2024](https://www.kevel.com/blog/kevel-spotlight-oscar-ibarra) \\ \\ Ad Tech\\ \\ **Navigating the Future: Key Commerce Media Trends for 2025** \\ \\ Unlock 2025 retail media strategies. Stay ahead in a $178B market with key trends and insights to optimize your approach for success. \\ \\ December 6, 2024](https://www.kevel.com/blog/key-commerce-media-trends-for-2025) \\ \\ Press Release\\ \\ **SAS Partners with Power Players in the Retail Media Industry** \\ \\ SAS partners with industry leaders like Nexta.io to revolutionize retail media, enhancing ad inventory monetization and empowering businesses of all sizes\\ \\ November 15, 2024](https://www.kevel.com/blog/sas-partners-with-power-players-in-the-retail-media-industry) \\ \\ Ad Tech\\ \\ **Key Takeaways From Retail Media Summit UK** \\ \\ Kevel's Retail Media Summit UK takeaways on first-party data, in-store digital transformation, measurement, and omnichannel tactics to scale retail media.\\ \\ November 12, 2024](https://www.kevel.com/blog/retail-media-summit-uk-takeaways) \\ \\ Ad Tech\\ \\ **Advertising Terms: Everything You Need to Know** \\ \\ An ad tech glossary and resource for publishers who want to learn more about the ad tech industry and its many terms and acronyms. \\ \\ October 11, 2024](https://www.kevel.com/blog/advertising-terms) \\ \\ Company Highlight\\ \\ **Kevel Enables Workplace Wellness for Ad Infrastructure Teams** \\ \\ Kevel marks World Mental Health Day 2024 with leader-focused steps to foster workplace wellness and support employee mental health for retail media\\ \\ October 10, 2024](https://www.kevel.com/blog/world-mental-health-day-2024) \\ \\ Press Release\\ \\ **Kevel Powers Home Depot In-House Retail Media** \\ \\ Kevel's API retail media cloud powers The Home Depot's Orange Apron to in-house ad servers and infrastructure, enabling custom ads and first-party data control.\\ \\ October 8, 2024](https://www.kevel.com/blog/kevel-home-depot-press-release) \\ \\ Press Release\\ \\ **Kevel Ranks \#18 on Newsweek List — Retail Media Leader** \\ \\ Kevel ranked as 18th among 200 American companies recognized for employee sentiment and satisfaction by Newsweek's Most Loved Workplaces. \\ \\ October 2, 2024](https://www.kevel.com/blog/most-loved-workplaces-2024-press-release) \\ \\ Ad Tech\\ \\ **Retail Media Trends 2024 — ATS London Insights** \\ \\ The expert insights during Kevel's ATS 2024 panel highlight the transformative potential of an in-house retail media program. \\ \\ September 27, 2024](https://www.kevel.com/blog/retail-media-trends-2024-ats-london) \\ \\ Press Release\\ \\ **Kevel + Placements.io: Scale Retail Media ROI** \\ \\ Kevel and Placements.io partner to help retailers build scalable, in-house retail media networks with custom ad servers and revenue tools to maximize ROI\\ \\ September 11, 2024](https://www.kevel.com/blog/placements-io-press-release) \\ \\ eCommerce\\ \\ **Retail Media Build vs Buy: Strategy and Best Practices** \\ \\ Owning your retail media platform is the best way to scale your business.\\ \\ September 10, 2024](https://www.kevel.com/blog/retail-media-build-vs-buy) \\ \\ Nexta\\ \\ **Jobindex.dk Enhances Listing-Based Advertising with Nexta.io** \\ \\ See how Jobindex.dk partnered with Nexta.io to expand off-site job ads, streamline workflows, and improve reporting using a custom ad server solution.\\ \\ September 3, 2024](https://www.kevel.com/blog/jobindex-dk-enhances-listing-based-advertising-with-nexta-io) \\ \\ Ad Tech\\ \\ **In-House Retail Media: Control Data with Kevel** \\ \\ After PromoteIQ's shutdown, bring retail media in-house with Kevel to regain control, own first-party data, and launch customizable ads fast.\\ \\ August 29, 2024](https://www.kevel.com/blog/promoteiq-shutdown) \\ \\ Intro to Ad Serving\\ \\ **Open Source Ad Servers: The Definitive Guide** \\ \\ What open source ad servers are, how they differ from hosted ad servers, examples of open source ad servers, and more.\\ \\ August 16, 2024](https://www.kevel.com/blog/open-source-ad-server) \\ \\ Ad Server Comparisons\\ \\ **Top OpenX Ad Server Competitors & Alternatives** \\ \\ With the OpenX ad server closing down, now is the time to look for alternatives, including another third-party ad server or building it yourself.\\ \\ August 14, 2024](https://www.kevel.com/blog/openx-ad-server-alternatives) \\ \\ Company Highlight\\ \\ **Kevel Spotlights Claire Hansen on Ad Infrastructure** \\ \\ Meet Claire Hansen, Kevel's Senior Manager of Customer Success - discover how our ad infrastructure empowers clients, supports teams, and drives results.\\ \\ August 9, 2024](https://www.kevel.com/blog/kevel-spotlight-on-claire-hansen-customer-success) \\ \\ Ad Tech\\ \\ **Commerce Media: The Ultimate Guide** \\ \\ Commerce media guide: learn how to leverage first-party data, ensure privacy and measurement, and build scalable retail media networks with Kevel.\\ \\ August 5, 2024](https://www.kevel.com/blog/commerce-media) \\ \\ Press Release\\ \\ **Introducing Kai: A New Retail Media AI Feature Set** \\ \\ Kevel launches Kai, a new AI feature set, to give retail media networks total control of performance optimization, relevance and revenue.\\ \\ July 10, 2024](https://www.kevel.com/blog/kai-press-release) \\ \\ Ad Tech\\ \\ **Promoted Listings: The Definitive Guide** \\ \\ What promoted listings are, how they work, and examples of promoted listings. \\ \\ July 8, 2024](https://www.kevel.com/blog/promoted-listings) \\ \\ Ad Tech\\ \\ **What Retail Media Networks are Learning from Ad Networks** \\ \\ How retail media networks are taking over ad network market share, and why other retailers need to join in.\\ \\ July 8, 2024](https://www.kevel.com/blog/ad-networks) \\ \\ Interview\\ \\ **Pride Isn’t Over When June Ends: LGTBQIA+ Advocacy in Tech** \\ \\ Kevel commits to year-round LGBTQ+ inclusion while building ad infrastructure that empowers teams to create custom ad servers and retail media networks.\\ \\ July 2, 2024](https://www.kevel.com/blog/pride-2024) \\ \\ Intro to Ad Serving\\ \\ **Sponsored Listings: The Definitive Guide** \\ \\ A sponsored listing is an organic listing that is promoted or highlighted in some way, often by being listed at the top of certain search results. \\ \\ June 28, 2024](https://www.kevel.com/blog/sponsored-listings) \\ \\ Intro to Ad Serving\\ \\ **Ad Targeting: The Definitive Guide** \\ \\ Learn ad targeting strategies: behavioral, contextual, and retargeting to grow conversions and monetize first-party data for retail media with Kevel.\\ \\ June 25, 2024](https://www.kevel.com/blog/ad-targeting) \\ \\ Insights\\ \\ **Financial Media Networks: The Next Wave of Retail Media** \\ \\ Kevel delivers custom ad servers and ad infrastructure so fintechs can build compliant retail media networks that monetize first-party data.\\ \\ June 25, 2024](https://www.kevel.com/blog/financial-media-networks) \\ \\ Press Release\\ \\ **Kevel Featured on Inc. 2024 Best Workplaces List** \\ \\ Kevel Ranks Among Highest-Scoring Businesses on Inc.’s Annual List of Best Workplaces for 2024 \\ \\ June 21, 2024](https://www.kevel.com/blog/kevel-2024-best-workplaces) \\ \\ Press Release\\ \\ **Kevel: Stampen Scales Retail Media via Ad Server** \\ \\ Stampen Media partners with Nexta.io to boost multi-channel advertising, streamline workflows, and deliver innovative digital solutions for clients\\ \\ June 20, 2024](https://www.kevel.com/blog/stampen-media-partners-with-nexta-io) \\ \\ Ad Tech\\ \\ **Ad Attribution: The Definitive Guide** \\ \\ What ad attribution is and the best practices for measuring and implementing it. \\ \\ June 10, 2024](https://www.kevel.com/blog/ad-attribution) \\ \\ Ad Tech\\ \\ **Incrementality: The Definitive Guide** \\ \\ Incrementality measures the true impact of marketing efforts by isolating the causal effect of campaigns on sales and other outcomes. \\ \\ May 28, 2024](https://www.kevel.com/blog/incrementality) \\ \\ eCommerce\\ \\ **Top Marketplace Strategies and Trends** \\ \\ Sharing top strategies and trends for marketplaces to follow to stand out.\\ \\ May 22, 2024](https://www.kevel.com/blog/marketplace-strategies-and-trends) \\ \\ Ad Tech\\ \\ **4 Key Insights From TraderTalk TV** \\ \\ James Avery, Founder and CEO of Kevel, joins ExchangeWire CSO Ciarán O’Kane to discuss innovation and customisation in the retail media space.\\ \\ May 22, 2024](https://www.kevel.com/blog/4-key-insights-tradertalk-tv) \\ \\ Intro to Ad Serving\\ \\ **What are Ad Auctions? The Definitive Guide** \\ \\ Build and optimize your ad server or retail media network with Kevel's auction logic, eCPM optimization, and Autobid to maximize publisher revenue.\\ \\ May 16, 2024](https://www.kevel.com/blog/ad-auctions) \\ \\ Ad Server Comparisons\\ \\ **Top PromoteIQ Competitors & Alternatives** \\ \\ Explore these top PromoteIQ alternatives, including Kevel, a PromoteIQ competitor with the innovative, API-first Retail Media Cloud. \\ \\ May 10, 2024](https://www.kevel.com/blog/promoteiq-competitors) \\ \\ Company Highlight\\ \\ **Meet Nikki Hardee — Kevel Ad Infrastructure Hiring Lead** \\ \\ Meet Nikki Hardee, Kevel's Senior Talent Acquisition Manager - how our people-first hiring builds teams that enable custom ad infrastructure\\ \\ April 29, 2024](https://www.kevel.com/blog/kevel-spotlight-on-nikki-hardee-senior-talent-acquisition-manager) \\ \\ Press Release\\ \\ **Kevel Certified as a Most Loved Workplace** \\ \\ Kevel's Most Loved Workplace certification, backed by the BPI, helps foster a people-first culture of respect and growth. \\ \\ April 16, 2024](https://www.kevel.com/blog/kevel-certified-as-a-most-loved-workplace) \\ \\ Press Release\\ \\ **Kevel Announces Retail Media Cloud for Modern RMNs** \\ \\ Kevel's new solution to arm retailers and marketplaces with the technology they need to power modern retail media, ensure profitability, and compete on a level playing field.\\ \\ March 19, 2024](https://www.kevel.com/blog/retail-media-cloud-press-release) \\ \\ Ad Tech\\ \\ **Retail Media: Top 4 Trends To Follow In 2024** \\ \\ Explore 2024's top retail media trends that are shaping this $136B industry. \\ \\ March 11, 2024](https://www.kevel.com/blog/retail-media-top-4-trends-to-follow-in-2024) \\ \\ Press Release\\ \\ **Kevel Raises $23M to Scale Retail Media Platforms** \\ \\ Kevel raises $23M Series C, names Puja Rios President/COO to scale its API-led ad infrastructure and enable retailers to build custom retail media networks\\ \\ March 7, 2024](https://www.kevel.com/blog/series-c-press-release) \\ \\ Press Release\\ \\ **Nexta & SAS Partner to Boost Retail Media Monetization** \\ \\ Nexta and SAS 360 Match partner to deliver a self-service retail media platform that helps retailers monetize inventory and enable real-time ad serving.\\ \\ February 12, 2024](https://www.kevel.com/blog/nexta-and-sas-institute-announce-partnership) \\ \\ Ad Tech\\ \\ **Key Insights from IAB's In-Store Retail Media Report** \\ \\ Kevel summarizes IAB in-store retail media findings and shows how retailers can build measurable omnichannel ad infrastructure to drive revenue.\\ \\ January 31, 2024](https://www.kevel.com/blog/in-store-retail-media) \\ \\ Ad Tech\\ \\ **Future-Proofing Retail Media: The Programmatic Revolution** \\ \\ Explore the future of retail media as OpenRTB's programmatic standardization revolutionizes transparency & innovation in advertising.\\ \\ January 4, 2024](https://www.kevel.com/blog/programmatic-standardization) \\ \\ Nexta\\ \\ **Automated Listing Advertising - Mobile.de** \\ \\ Mobile.de partners with Nexta.io to launch automated listing ads, boosting ad revenue by 60%, reducing dealer churn by 30%, and enhancing lead generation.\\ \\ December 4, 2023](https://www.kevel.com/blog/automated-listing-advertising-mobile-de) \\ \\ Nexta\\ \\ **Transforming the Digital Advertising Product - JFM** \\ \\ JFM partners with Nexta.io, boosting digital revenue by 56% YoY, cutting ad ops costs by 34%, and enhancing SMB-focused omnichannel solutions\\ \\ December 4, 2023](https://www.kevel.com/blog/transforming-the-digital-advertising-product-jfm) \\ \\ Nexta\\ \\ **Nexta Launches Scalable Retail Media Platform** \\ \\ Nexta announces a new partnership with Denmark’s fourth-biggest retailer Dagrofa, owning brands such as SPAR, Meny, and Dagrofa Food Service. \\ \\ December 4, 2023](https://www.kevel.com/blog/nexta-announces-its-new-retail-media-solution-and-partnership-with-danish-retailer-dagrofa) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Holly Shuffett, Content Writer** \\ \\ Meet Holly Shuffett, Kevel content writer: how she crafts content for our ad infrastructure platform that powers custom ad servers.\\ \\ November 14, 2023](https://www.kevel.com/blog/kevel-spotlight-on-content-writer-holly-shuffett) \\ \\ Ad Tech\\ \\ **2023 Wrap-Up: 5 Things We Learned From Money20/20** \\ \\ Money20/20 2023: Building connections, crypto, AI, and rapid industry change took over the leading fintech conference this year. \\ \\ November 2, 2023](https://www.kevel.com/blog/money2020-wrap-up-2023) \\ \\ Privacy\\ \\ **California Consumer Privacy Act (CCPA): The Definitive Guide** \\ \\ CCPA and Ad Tech - an overview of what those in ad tech need to know about the California Consumer Privacy Act.\\ \\ October 30, 2023](https://www.kevel.com/blog/ccpa-ad-tech) \\ \\ Privacy\\ \\ **SOC2: The good, the bad, the ugly, the compliant**\\ \\ Privacy isn't a term we use lightly at Kevel and obtaining SOC2 compliance was an obvious step towards our mission of "making the Internet a better place".\\ \\ October 17, 2023](https://www.kevel.com/blog/soc2-the-good-the-bad-the-ugly-the-compliant) \\ \\ Nexta\\ \\ **Publishers have a campaign crisis** \\ \\ Kevel's ad infrastructure helps publishers automate campaigns, scale local advertising, cut manual workflows, and boost margins and ROAS.\\ \\ October 5, 2023](https://www.kevel.com/blog/publishers-have-a-campaign-crisis) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Customer Success Manager, João de Almeida** \\ \\ Meet João de Almeida, Kevel's Customer Success Manager - learn how our client-focused team drives results with custom ad infrastructure and retail media.\\ \\ September 29, 2023](https://www.kevel.com/blog/kevel-spotlight-on-customer-success-manager-joao-de-almeida) \\ \\ Ad Server Comparisons\\ \\ **Topsort Competitors & Alternatives** \\ \\ This article presents Topsort’s competitors and offers alternate retail media solutions that can be broken into three categories: traditional retail media ad networks, building from scratch, or building with Kevel’s APIs.\\ \\ September 19, 2023](https://www.kevel.com/blog/topsort-competitors-alternatives) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Pohla Saromo, Frontend Software Engineer** \\ \\ Kevel spotlights Frontend Engineer Pohla Saromo, showcasing our ad infrastructure expertise and collaborative culture that empowers engineering talent.\\ \\ August 4, 2023](https://www.kevel.com/blog/kevel-spotlight-on-pohla-saromo-frontend-software-engineer) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Ash Boxshall, Solutions Architect** \\ \\ We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Ash Boxshall, a Solutions Architect based in London. \\ \\ August 4, 2023](https://www.kevel.com/blog/kevel-spotlight-on-ash-boxshall-solutions-architect) \\ \\ Ad Tech\\ \\ **3 Ways To Win The Attention Economy** \\ \\ See how contextual targeting, native ads, and server-side strategies help publishers win the attention economy. \\ \\ August 2, 2023](https://www.kevel.com/blog/3-ways-to-win-the-attention-economy) \\ \\ Nexta\\ \\ **Introducing the Next-Generation Media Manager** \\ \\ Nexta unveils its new media manager, streamlining ad creation with AI tools, website scraping, and stock photos for faster, high-quality campaigns\\ \\ August 1, 2023](https://www.kevel.com/blog/introducing-the-next-generation-media-manager) \\ \\ Ad Tech\\ \\ **The Future of Retail Media is Programmatic** \\ \\ Kevel creates a working group to establish an OpenRTB standard for retail media.\\ \\ July 27, 2023](https://www.kevel.com/blog/retail-media-programmatic) \\ \\ Interview\\ \\ **Most Important Company In Retail Media, Kevel On TraderTalk TV** \\ \\ The latest episode of TraderTalk TV is live! Join Kevel Founder & CEO James Avery in a whiteboard session discussing all things retail media tech. \\ \\ July 7, 2023](https://www.kevel.com/blog/kevel-on-tradertalk-tv) \\ \\ Nexta\\ \\ **Meta’s new beneficiary and payer requirements: An overview** \\ \\ Learn how Kevel's Nexta automates Meta DSA beneficiary and payer declarations so publishers and marketplaces stay compliant with EU ad infrastructure rules\\ \\ June 28, 2023](https://www.kevel.com/blog/metas-new-beneficiary-and-payer-requirements-an-overview) \\ \\ Ad Tech\\ \\ **Boost Publisher Revenue with Ad Infrastructure** \\ \\ In a competitive digital advertising landscape, supply path optimization helps publishers stand out to advertisers and boost revenue. \\ \\ June 27, 2023](https://www.kevel.com/blog/6-ways-supply-path-optimization) \\ \\ Company Highlight\\ \\ **Kevel Spotlight on Simon Ramzi, Senior Software Engineer** \\ \\ We shine a spotlight on our Kevel teams from around the globe. In this interview we meet Simon Ramzi, a Senior Software Engineer based in London. \\ \\ June 12, 2023](https://www.kevel.com/blog/kevel-spotlight-on-simon-ramzi-senior-software-engineer) \\ \\ Company Highlight\\ \\ **Kevel Featured In ExchangeWire’s 2023 Industry Review** \\ \\ Kevel Founder & CEO James Avery featured in ExchangeWire's 2023 Industry Review to discuss ad tech and its relationship with the economy.\\ \\ May 30, 2023](https://www.kevel.com/blog/kevel-exchangewire-2023) \\ \\ Intro to Ad Serving\\ \\ **Mobile Ad Blockers: The Definitive Guide** \\ \\ This article dives into how mobile ad blockers work, how much they impact you, and how you can monetize mobile ad block users.\\ \\ May 14, 2023](https://www.kevel.com/blog/mobile-ad-blockers) \\ \\ Company Highlight\\ \\ **Kevel Spotlight: Laura Kelley Discusses Retail Media** \\ \\ We're super proud of our team, our story and our values and it was great chatting to Laura about her role.\\ \\ May 12, 2023](https://www.kevel.com/blog/6-questions-with-senior-enterprise-account-executive-laura-kelley) \\ \\ Company Highlight\\ \\ **The Leading 100 Awards Kevel “Standout” Status For 2023** \\ \\ Kevel is honored to be recognized in The Leading 100’s 2023 marketing category.\\ \\ May 10, 2023](https://www.kevel.com/blog/kevel-awarded-the-leading-100) \\ \\ Intro to Ad Serving\\ \\ **Ad Blockers: The Definitive Guide** \\ \\ This article dives into how ad blockers work, how much they impact you, and how you can monetize ad block users.\\ \\ April 8, 2023](https://www.kevel.com/blog/how-ad-blockers-work) \\ \\ Product\\ \\ **What is a Customer Data Platform?: CDP Definition And More** \\ \\ CDPs are an increasingly popular investment for many businesses looking to meet consumer needs in an efficient, future-focused way.\\ \\ March 20, 2023](https://www.kevel.com/blog/what-is-a-customer-data-platform-cdp-definition-and-more) \\ \\ Engineering\\ \\ **Customer Data Platform Architecture — Key Concepts** \\ \\ Describing CDP architecture and explaining how it is transforming digital marketing strategies today.\\ \\ March 15, 2023](https://www.kevel.com/blog/cdp-architecture) \\ \\ Insights\\ \\ **CDP vs CRM — Understand the Differences & Use Cases** \\ \\ The combination of the CDP architecture and CRM can create an incredible customer experience and achieve higher customer satisfaction. \\ \\ March 9, 2023](https://www.kevel.com/blog/cdp-vs-crm) \\ \\ Nexta\\ \\ **Why publishers need a first-party data strategy now** \\ \\ We see a lot of opportunities, requiring that publishers are actively working on a strategy utilizing their own first-party data. \\ \\ March 7, 2023](https://www.kevel.com/blog/why-publishers-need-a-first-party-data-strategy-now) \\ \\ Nexta\\ \\ **Boost Leads with Retail Media for Auto Marketplaces** \\ \\ Help auto marketplaces boost listing leads and lead quality with customizable ad infrastructure and automated campaigns that scale retail media revenue.\\ \\ March 7, 2023](https://www.kevel.com/blog/how-auto-marketplaces-should-strengthen-their-advertising-products) \\ \\ Insights\\ \\ **RFM Guide: Boost Revenue with Retail Media** \\ \\ RFM (recency, frequency, and monetary value) defined and explained in this overview\\ \\ February 23, 2023](https://www.kevel.com/blog/rfm-analysis) \\ \\ Nexta\\ \\ **Google’s Privacy Sandbox: Path to Cookie‑Less Advertising** \\ \\ Guide for publishers to build self-service ad platforms that scale SMB bookings, increase margins, and power retail media and custom ad servers.\\ \\ February 6, 2023](https://www.kevel.com/blog/how-to-create-self-service-success) \\ \\ Nexta\\ \\ **Publisher Growth During Uncertain Times** \\ \\ Kevel helps publishers grow in downturns by automating sub-5K campaigns—scale self-service and sales booking with Kevel's ad infrastructure.\\ \\ February 1, 2023](https://www.kevel.com/blog/publisher-growth-during-uncertain-times) \\ \\ Insights\\ \\ **Retailers are Prioritizing CDPs in 2023** \\ \\ In this article, we’ll discuss the retail CDP movement, and why smart companies should get on board with this trend sooner than later.\\ \\ January 17, 2023](https://www.kevel.com/blog/retail-cdp) \\ \\ Press Release\\ \\ **Yoav Arnstein joins Nexta.io's Board of Directors** \\ \\ Yoav Arnstein joins Nexta.io's Board of Directors, bringing 15+ years of ad industry expertise from Meta to drive growth and innovation for publishers\\ \\ September 9, 2022](https://www.kevel.com/blog/yoav-arnstein-joins-nexta-ios-board-of-directors) \\ \\ Company Highlight\\ \\ **Kevel wins Best AdTech: Custom Ad Server APIs** \\ \\ Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards\\ \\ August 10, 2022](https://www.kevel.com/blog/kevel-wins-martech-breakthrough-award) \\ \\ Insights\\ \\ **Video Ads: Why They're Taking Over Advertising** \\ \\ With Kevel, you get all the video ad serving features you need, including video transcoding, reporting, and decisioning.\\ \\ July 20, 2022](https://www.kevel.com/blog/video-ads) \\ \\ Insights\\ \\ **Why Managed Services Won’t Work for Retailers** \\ \\ Explaining why retailers should build self-serve platforms in-house with APIs.\\ \\ July 20, 2022](https://www.kevel.com/blog/self-serve) \\ \\ Video\\ \\ **Inside the Kevel–Velocidi Acquisition** \\ \\ James and Paulo sat down to share insights about the acquisition, the state of the adtech and martech markets, and their hopes for the future.\\ \\ July 14, 2022](https://www.kevel.com/blog/kevel-velocidi-acquisition-interview) \\ \\ Company Highlight\\ \\ **Kevel Acquires Velocidi — Privacy-First Ad Infrastructure** \\ \\ Kevel acquires Velocidi to bring privacy-first audience segmentation and ML targeting to its ad infrastructure, enabling brands to build custom ad servers\\ \\ June 28, 2022](https://www.kevel.com/blog/velocidi-acquisition) \\ \\ Intro to Ad Serving\\ \\ **Contextual Targeting: The Definitive Guide** \\ \\ Kevel's guide to contextual targeting shows how its ad infrastructure helps you build custom ad servers and retail media networks to monetize privately.\\ \\ June 15, 2022](https://www.kevel.com/blog/contextual-targeting) \\ \\ Targeting Tactics\\ \\ **Company Targeting: The Definitive Guide** \\ \\ Company targeting is a high-value and innovative targeting option, and it's a feature you could offer advertisers via APIs\\ \\ April 27, 2022](https://www.kevel.com/blog/company-targeting) \\ \\ Video\\ \\ **Launching Your Self-Serve Marketplace Platform** \\ \\ Launch a self-serve marketplace for sponsored listings with Kevel's ad infrastructure. Set up a self-serve portal to grow retail media revenue fast.\\ \\ April 20, 2022](https://www.kevel.com/blog/self-serve-marketplace) \\ \\ Insights\\ \\ **Why Traditional Publishers are Shifting Their Ad Strategy** \\ \\ Explaining why more traditional publishers are launching homegrown ad servers.\\ \\ April 20, 2022](https://www.kevel.com/blog/traditional-ad-publishers) \\ \\ Best Practices\\ \\ **How to Determine Ad Platform Reporting Offerings** \\ \\ Guide to choosing ad reporting for ad servers: metrics, retail media specifics, segmentation, and recommendations to turn data into advertiser value.\\ \\ April 18, 2022](https://www.kevel.com/blog/ad-reporting) \\ \\ Engineering\\ \\ **Build vs. Buy- The Ultimate SaaS Debate** \\ \\ Decide whether to build or buy ad infrastructure: compare extensibility, security, cost, deployment time and maintenance to choose the right ad solution.\\ \\ April 14, 2022](https://www.kevel.com/blog/ultimate-saas-debate-copy) \\ \\ Best Practices\\ \\ **How to Determine Your Ad Platform’s Pricing Model and Rates** \\ \\ Set pricing models and ad rates for your custom ad platform with Kevel. Our ad infrastructure helps publishers build ad servers and maximize revenue.\\ \\ March 29, 2022](https://www.kevel.com/blog/how-to-price-ads) \\ \\ Insights\\ \\ **Why Successful Ad Publishers Stay on Top** \\ \\ Explaining how the top ad publishers master five key differentiators for their ad platform.\\ \\ March 24, 2022](https://www.kevel.com/blog/top-ad-publishers) \\ \\ Insights\\ \\ **5 Ways to Differentiate Your Ad Platform** \\ \\ Discover 5 ways to differentiate your ad platform—optimize reach, audience, targeting, ad units, and performance to grow retail media and ad server revenue\\ \\ March 24, 2022](https://www.kevel.com/blog/5-ways-to-differentiate-your-ad-platform) \\ \\ Best Practices\\ \\ **Advertising Policy Guide: Best Practices & Compliance** \\ \\ Build a clear ad policy with Kevel's guide and downloadable template to ensure compliance, protect brand safety, and drive revenue on ad servers\\ \\ March 15, 2022](https://www.kevel.com/blog/ad-policy) \\ \\ Ad Server Comparisons\\ \\ **Top CitrusAd Competitors & Alternatives** \\ \\ This article dives into CitrusAd competitors and alternatives for retail media publishers.\\ \\ March 15, 2022](https://www.kevel.com/blog/citrusad-competitors) \\ \\ Best Practices\\ \\ **How to Launch Your Ad Business** \\ \\ Launch your ad business with Kevel's 11-step guide: build custom ad servers, set rates, onboard advertisers, establish policies, and scale revenue.\\ \\ March 2, 2022](https://www.kevel.com/blog/launch-ad-business) \\ \\ Ad Server Comparisons\\ \\ **Top Criteo Competitors & Alternatives** \\ \\ This article dives into Criteo competitors and alternatives for retail media publishers.\\ \\ January 6, 2022](https://www.kevel.com/blog/criteo-competitors) \\ \\ Native Ad Ideas\\ \\ **How to Turn Your Carousel into a Revenue Source** \\ \\ How publishers can generate more ad revenue by adding innovative sponsored listings to their homepage carousels\\ \\ January 5, 2022](https://www.kevel.com/blog/homepage-carousel) \\ \\ Intro to Ad Serving\\ \\ **What are In-Game Ads? The Definitive 2023 Guide** \\ \\ In-game ads are ads inserted natively throughout the gaming experience.\\ \\ December 15, 2021](https://www.kevel.com/blog/what-are-ingame-ads) \\ \\ Company Highlight\\ \\ **Kevel Named One of 2021's Hottest Ad Infrastructure Firms** \\ \\ We are excited to announce that Kevel has been named one of the 21 hottest adtech companies of 2021 by Insider!\\ \\ December 10, 2021](https://www.kevel.com/blog/kevel-insider) \\ \\ Company Highlight\\ \\ **Kevel Raises $10M to Help Brands Build Custom Ad Platforms** \\ \\ We are excited to announce that Kevel has raised $10M in Series B funding!\\ \\ December 9, 2021](https://www.kevel.com/blog/kevel-series-b) \\ \\ Insights\\ \\ **Why Non-Traditional Publishers Are Launching Ad Platforms** \\ \\ Non-traditional publishers are launching ad platforms within their sites, apps, and DOOH offerings.\\ \\ November 23, 2021](https://www.kevel.com/blog/nontraditional-ad-platforms) \\ \\ Intro to Ad Serving\\ \\ **What are DOOH Ads? The Definitive 2024 Guide** \\ \\ Digital out-of-home ads is a term broadly encompassing digital screen advertising outside of computers and mobile devices.\\ \\ November 23, 2021](https://www.kevel.com/blog/what-are-dooh-ads) \\ \\ Intro to Ad Serving\\ \\ **Walled Gardens: The Definitive 2024 Guide** \\ \\ A walled garden is an ad platform where the publisher handles all the buying, serving, tracking, and reporting.\\ \\ November 16, 2021](https://www.kevel.com/blog/what-are-walled-gardens) \\ \\ Ad Server Comparisons\\ \\ **UpRival Ad Server Competitors and Alternatives** \\ \\ With the UpRival ad server closing down, now is the time to look for competitors and alternatives, or debate whether to build an ad server yourself.\\ \\ November 15, 2021](https://www.kevel.com/blog/uprival-competitors) \\ \\ Intro to Ad Serving\\ \\ **What are Podcast Ads? The 2023 Definitive Guide** \\ \\ Podcast ads are audio ads promoted within a podcast; they can be monitized for individual podcast hosts or podcast hosting platforms.\\ \\ November 4, 2021](https://www.kevel.com/blog/what-are-podcast-ads) \\ \\ Ad Server Comparisons\\ \\ **Top Google Ad Manager Alternatives - Ad Server APIs** \\ \\ There are many large ad servers out there - including those offered by Google. But what are the best alternatives?\\ \\ November 1, 2021](https://www.kevel.com/blog/gam-alternatives) \\ \\ Privacy\\ \\ **First-Party Data Targeting in a Privacy Law World** \\ \\ Learn how it's possible to do first-party data ad targeting while staying compliant with global privacy laws.\\ \\ October 26, 2021](https://www.kevel.com/blog/first-party-data-targeting) \\ \\ Intro to Ad Serving\\ \\ **What are Ad APIs? The Definitive Guide for 2024** \\ \\ Ad APIs simplify building robust, high-revenue ad platforms in weeks, not years.\\ \\ October 21, 2021](https://www.kevel.com/blog/what-are-ad-apis) \\ \\ Press Release\\ \\ **Nexta.io Hires Retail Media Activation Lead - Norway** \\ \\ Nexta.io hires Robert Moberg as Partner Activation Manager in Norway to expand Nordic publisher partnerships and boost retail media growth.\\ \\ October 5, 2021](https://www.kevel.com/blog/nexta-io-hires-robert-moberg-as-partner-activation-manager-in-norway) \\ \\ Intro to Ad Serving\\ \\ **Why You Should Use an Ad Server for Internal Promotions** \\ \\ Showing the right content — such as a search result, promotion, or offer — to the right person at the right time increases engagement and sales.\\ \\ September 24, 2021](https://www.kevel.com/blog/internal-promotions) \\ \\ eCommerce\\ \\ **Retail Media is Shopper Marketing For the Digital Age** \\ \\ Retail media is a $100 billion dollar industry, and it’s time your retail brand invests in it.\\ \\ September 10, 2021](https://www.kevel.com/blog/retail-media-shopper-marketing) \\ \\ Company Highlight\\ \\ **Announcing Kevel's New Custom Template Builder** \\ \\ Creating native ads just got easier with our custom creative template builder.\\ \\ August 4, 2021](https://www.kevel.com/blog/custom-template-builder) \\ \\ Native Ad Ideas\\ \\ **10 Native Ad Examples (And Why They Work)** \\ \\ This article offers inspiration by looking at 10 successful native ad examples and why they work.\\ \\ July 7, 2021](https://www.kevel.com/blog/top-ten-native-ad-examples) \\ \\ Nexta\\ \\ **Nexta's Interview with Pathmonk Presents** \\ \\ Hear Nexta founder Martin Jensen on Pathmonk: actionable insights on growth, digital marketing, and building competitive retail media strategies for SMEs.\\ \\ June 21, 2021](https://www.kevel.com/blog/aboutnexta-interview) \\ \\ Engineering\\ \\ **Scaling Your Homegrown Ad Server Isn't Easy. Here's Why.** \\ \\ This article looks into why building an ad server yourself is just the tip of the iceberg. \\ \\ June 1, 2021](https://www.kevel.com/blog/scale-ad-server) \\ \\ Insights\\ \\ **Is It Finally Time To Move Off Google Ad Manager?** \\ \\ Industry changes are threatening the viability of GAM as a publisher-side ad server. Read why that is and what your alternatives are.\\ \\ May 10, 2021](https://www.kevel.com/blog/gam-risks) \\ \\ Engineering\\ \\ **The Hidden Costs of Building Your Own Ad Server** \\ \\ Discover hidden costs of building your own ad server and how Kevel's ad infrastructure helps teams launch scalable, compliant ad products faster.\\ \\ April 15, 2021](https://www.kevel.com/blog/build-ad-server-hidden-costs) \\ \\ Product\\ \\ **Announcing Kevel's Segment Integration** \\ \\ A brief overview of Kevel's new integration with Segment for easy population of Kevel's data management platform (UserDB)\\ \\ April 12, 2021](https://www.kevel.com/blog/kevel-segment-integration) \\ \\ Product\\ \\ **Run Auctions Faster with Kevel Ad Server** \\ \\ How brands can use Kevel's AdQuery feature to bypass our targeting logic and go straight to auction and tracking mechanics to serve more user-focused ads\\ \\ April 9, 2021](https://www.kevel.com/blog/auction-as-a-service) \\ \\ Product\\ \\ **Introducing AdQuery: A User-Focused Way to Serve Ads** \\ \\ Kevel's new AdQuery targeting feature simplifies and speeds up how personalized ads are served — leading to a more relevant user experience\\ \\ April 8, 2021](https://www.kevel.com/blog/introducing-adquery) \\ \\ Insights\\ \\ **Why A Unified ID Will Never Work - And Why Walled Gardens Will** \\ \\ Third-party cookies are going away. Will an independent Unified ID solution win or will publishers opt to monetize their data themselves?\\ \\ March 17, 2021](https://www.kevel.com/blog/unified-id-cookies) \\ \\ Company Highlight\\ \\ **Adzerk Raises a Series A and Rebrands to Kevel** \\ \\ Adzerk has raised Series A funding and is rebranding to Kevel to build ad serving apis and help publishers take back the Internet.\\ \\ December 6, 2020](https://www.kevel.com/blog/adzerk-rebrand-kevel) \\ \\ Nexta\\ \\ **Nexta NeOO: AI Ad Infrastructure Optimizes ROI** \\ \\ Nexta.io, a sales activation platform for publishers and classifieds , today introduced NeOO, the Nexta Omnichannel Optimization engine. \\ \\ September 29, 2020](https://www.kevel.com/blog/manage-your-blog-from-your-live-site) \\ \\ Privacy\\ \\ **California Privacy Rights Act (CPRA): The Definitive Guide** \\ \\ A guide to what publishers need to know about The California Privacy Rights Act of 2020, or CPRA, including how it compares to the CCPA\\ \\ September 24, 2020](https://www.kevel.com/blog/cpra-guide) \\ \\ Privacy\\ \\ **OTT on the Rise: How to Build Privacy and Consent into Apps** \\ \\ OneTrust's Ashlea Cartee offers OTT, or over-the-top, insights for publishers — including new challenges for ensuring user privacy and consent\\ \\ September 15, 2020](https://www.kevel.com/blog/ott-privacy) \\ \\ Interview\\ \\ **Product Management Insights from Wattpad’s Jillian Gora** \\ \\ Wattpad Product Manager Jillian Gora shares tips for innovative ad platform building and remote teamwork, and career advice those new to product management\\ \\ July 30, 2020](https://www.kevel.com/blog/wattpad-interview) \\ \\ Best Practices\\ \\ **4 Key Factors to Building a Self-Serve Ad Platform** \\ \\ We have had many customers build self-serve platforms on top of our API, and this article outlines the key factors that can make self-serve successful.\\ \\ July 29, 2020](https://www.kevel.com/blog/self-serve-ad) \\ \\ Targeting Tactics\\ \\ **Why Publishers Should De-Prioritize Retargeting Features** \\ \\ Advertisers love the ability to retarget across various ad platforms - but should you add it as a feature to your ad product?\\ \\ July 16, 2020](https://www.kevel.com/blog/retargeting) \\ \\ Insights\\ \\ **Why Self-Serve Ads Don't Work for Traditional Publishers** \\ \\ Founder and CEO James Avery on why traditional publishers can't make the dream of self-serve ads a reality.\\ \\ July 1, 2020](https://www.kevel.com/blog/traditional-self-serve) \\ \\ Intro to Ad Serving\\ \\ **First-Party DMP: The Definitive Guide** \\ \\ Publishers use first-party, sell-side DMPs to drive more ad revenue. Learn what DMPs are and the Top 5 first-party DMPs\\ \\ June 30, 2020](https://www.kevel.com/blog/first-party-dmp) \\ \\ Privacy\\ \\ **Thailand's PDPA: The Definitive Guide** \\ \\ A guide to what publishers need to know about the PDPA, or Personal Data Protection Act, Thailand's comprehensive, opt-in data privacy law\\ \\ April 23, 2020](https://www.kevel.com/blog/pdpa-guide) \\ \\ Best Practices\\ \\ **Why Publishers Benefit from Responsive Ad Design** \\ \\ Responsive ad design refers to developing ad experiences that respond to a users' device type, screen size, platform, and orientation.\\ \\ April 16, 2020](https://www.kevel.com/blog/responsive-ads) \\ \\ Best Practices\\ \\ **How to Protect Against Broken Ads** \\ \\ Publishers that fully pre-test and troubleshoot ad delivery will offer superior user experiences and enjoy higher profits\\ \\ April 14, 2020](https://www.kevel.com/blog/preventing-broken-ads) \\ \\ Native Ad Ideas\\ \\ **How to Boost Your Ad Revenue with Drop-Downs** \\ \\ How innovative publishers are generating additional ad revenue by monetizing their drop-down menus\\ \\ February 25, 2020](https://www.kevel.com/blog/drop-down-ads) \\ \\ Intro to Ad Serving\\ \\ **Server-Side Ad Serving: The Definitive Guide** \\ \\ Server-side ad serving allows publishers to request and place ads or internal promotions directly on their digital properties without the use of coded tags. While traditional ad calls involve on-page (client-side) pings, server-side calls occur outside of the client via a backend, asynchronous request at time of page load. \\ \\ February 21, 2020](https://www.kevel.com/blog/what-is-server-side-ad-serving) [Previous Page](https://www.kevel.com/blog?9b4d3c4d_page=1)[Next Page](https://www.kevel.com/blog?9b4d3c4d_page=2) Thank you! Your submission has been received! Oops! Something went wrong while submitting the form.