## What Marketplaces Need To Win

Marketplaces are perfectly positioned to launch successful retail media programs — but doing it right requires flexibility, transparency, and speed. Kevel provides the infrastructure to turn your traffic, data, and seller relationships into sustainable ad revenue, without sacrificing any ownership or control over how each is used and monetized.

### Sponsored Listings that Look, Feel, and Perform Like Your Marketplace

With Kevel’s Ad Server, you can design custom ad units that blend seamlessly into your search and browse experiences — no templates required. Power listings with keyword targeting, ML-driven ranking, and ROAS optimization to deliver higher performance, stronger engagement, and greater CPCs for your sellers.

[Explore Ad Server](https://www.kevel.com/ad-server)

[**30% growth**\
\
Edmunds used Sponsored Listings to generate 30% growth in revenue.](https://www.kevel.com/customers/edmunds)

### Activate Your First-Party Data Responsibly

Kevel Audience makes it easy to build privacy-safe, high-performing audience segments using your own first-party data — no cookies or third-party dependencies required. Seamlessly activate these segments onsite or offsite through integrations with platforms like Meta and Google, extending your reach while maintaining full compliance, transparency, and control.

[Explore Audience](https://www.kevel.com/audience)

[**3x conversions**\
\
El Corte Inglés used Audience to 3x their conversion rate vs. previous Meta remarketing efforts.](https://www.kevel.com/customers/el-corte-ingles)

### Empower Sellers with Self-Serve Tools

Give your sellers the autonomy to launch and manage their own campaigns through Kevel Console — a white-labeled and intuitive API-powered interface that seamlessly fits into your brand. Backed by smart automation and AI-driven optimization, it boosts seller adoption while reducing operational overhead.

[Explore Console](https://www.kevel.com/console)

[**60%+ revenue**\
\
**Mobile.de increased advertising revenue** by 60% and decreased dealer churn by 30% with their self-serve integration.](https://www.kevel.com/customers/mobile-de)

## With Kevel, You Build a Business — Not Just an Ad Integration

Whether you’re starting from scratch or modernizing an existing system, Kevel gives you the tools to create a differentiated, scalable ad platform that’s 100% yours.

### Design your Ad Logic

Tailored to your marketplace’s rules and economics.

### Own the Look & Feel

Every ad unit reflects your brand, not some third-party’s.

### Low Latency Delivery

Fast, reliable ad serving that never slows your site.

### Integrate Smoothly

Plug into your search, catalog, and existing tech stack effortlessly.

## Proven by the Best

Marketplaces like **Edmunds**, **PropertyGuru**, and **Slickdeals** use Kevel to power their retail media businesses — meaning faster launches, stronger ROI, and happier sellers.

### "With Kevel we built an innovative sponsored listings ad platform that put us ahead of our competitors."

– Director of Ad Engineering, Edmunds

[Read Case Study](https://www.kevel.com/customers/edmunds)

+30%

Revenue Growth

9x

Faster Launch Than Building From Scratch

### Kevel infrastructure gave the team at PropertyGuru the right tools to create and continuously adjust their custom targeting specifications.

[Read Case Study](https://www.kevel.com/customers/propertyguru)

14 days

To Launch

### "Before Kevel, we couldn’t personalize the featured deals — leading to a less than ideal user experience. Now, we can ensure our community sees deals in which they would genuinely be interested, as opposed to random ads."

– Eugene Faynberg, VP of Ad Operations

[Read Case Study](https://www.kevel.com/customers/slickdeals)

<100ms

Ad Response Times

90%+

Reduction in Latency

## Ready to get started?

Talk to one of our experts today. Learn how The Retail Media Cloud® can supercharge your marketplace's ad business.

[Start with Kevel](https://www.kevel.com/contact-marketplaces)