# Upgrade your retail media network

## Build a high-margin ad business that feels native, not intrusive.

Kevel’s Retail Media Cloud® transforms every digital shelf, search result, and checkout moment into a source of revenue. Deliver relevant sponsored listings, personalize ads using your first-party data, and optimize inventory yield — all while maintaining full control of your data, UX, and brand identity.

[Talk to an expert](https://www.kevel.com/contact) [Retail Media Guide](https://www.kevel.com/travel-media-guide)

## Your customers deserve better than banner ads.

As a retailer, you’re balancing growth, customer loyalty, and margins. With Kevel’s Retail Media Cloud®, you can build a fully customized ad network directly within your shopping experience and retain complete control over your data, advertiser relationships, and, most importantly, your revenue.

### Run your own high-performing sponsored listings

Take full control of your sponsored listing auctions to drive higher CPCs, better ROI, and stronger advertiser relationships. Set your own bidding logic, ranking rules, and pricing models — all powered by Kevel’s flexible, transparent APIs.

[Explore Ad Server](https://www.kevel.com/ad-server)

### Use your data to deliver smarter ads

Turn your first-party shopper data into a powerful competitive advantage. With the Kevel Audience, you can leverage your loyalty insights, purchase history, and AI-driven relevance models or bring your own AI/ML targeting to deliver personalized, high-value ads that boost engagement and drive conversions across every page.

[Explore Audience](https://www.kevel.com/audience)

### Integrate seamlessly with your retail tech stack

Seamlessly embed Kevel’s ad serving into your existing retail ecosystem. With simple API integrations, you can quickly launch native ad placements without disrupting site performance or established workflows. From campaign management in your own self-serve tools to decisioning with your own ML models and reporting through your own BI systems — Kevel integrates with you, not the other way around.

[Explore Console](https://www.kevel.com/console)

### Scale your retail media across every channel

Grow your ad business beyond your website. Use Kevel’s APIs to extend sponsored placements to apps, email, or in-store screens — giving advertisers more reach and your business more revenue opportunities.

## The lifecycle of an ad in the Retail Media Cloud®

The Retail Media Cloud® combines the power of advanced ad serving with machine learning-driven audience targeting to deliver unique, high-performing onsite ad formats. With Kevel, retailers can easily:

Create  
  
Segment  
  
Forecast  
  
Launch  
  
Report

### ManagementAPI

Create unique, scalable, and performance-driven ads and campaigns via the Management API and Catalog.

Create custom first-party data segments to captivate the right audiences using Audience or your own machine learning models.

### ForecastAPI

Accurately predict performance to drive efficient ad sales, maximizing your inventory yield management.

### DecisionAPI

Power ad selection based on creative data, auctions, and targeting.

### ReportingAPI

Gather granular insights on campaign performance to drive the next wave of performance.

## Why Top Retailers Build on the Retail Media Cloud®

50 ms latency

Privacy compliant

Never ad blocked

SaaS Pricing

## Proven by the Best

Retailers behind the world’s most effective ad programs trust Kevel for ad serving, targeting, and reporting.

### “We needed a CDP solution and an ad server, and Kevel having that stack available within a single company was critical in [our] decision,”  
Carlos Paulo, Head of ENDLESS, Retail Media Solutions

#### Strategic guides for retail business leaders

**Ad Tech**  **Retail Media: Top 4 Trends To Follow In 2024**](https://www.kevel.com/blog/retail-media-top-4-trends-to-follow-in-2024)

**Intro to Ad Serving**  **Native Advertising: The Definitive Guide**](https://www.kevel.com/blog/what-is-native-advertising)

**Intro to Ad Serving**  **Sponsored Listings: The Definitive Guide**](https://www.kevel.com/blog/sponsored-listings)

## Ready to get started?

Talk to one of our experts today. Learn how The Retail Media Cloud® can supercharge your retail media network.

[Start with Kevel](https://www.kevel.com/contact)