# Unlock the Power of API Ad Server Software

The Kevel Ad Server is the cornerstone of the Retail Media Cloud®, giving you total control over your ad forecasting, management, decisioning, and reporting, for an ad performance experience like never before.

1. Build a Customized Ad Server Platform  
2. Increase Revenue in Weeks  
3. Improve your Ad Experience  
4. Drive High CPCs & Value for Your Advertisers  
5. Scale Your Business with Reliable Tools & Reports

### Learn more about how Kevel can support your ad business

## Ad serving that creates a stand-out retail media network that both advertisers and shoppers will love

Launch unique, high-performing ads that integrate seamlessly with your organic content, driving positive advertiser growth and end-user experience.

Smarter Personalization

### Predict your ad revenue before your campaigns go live

Kevel Forecast within the Ad Server shows you exactly how your ads will perform against existing and future campaigns. Maximize your inventory potential and sell ads with confidence.

[Talk to an expert](https://www.kevel.com/contact)

THE POWER OF AI

### Power ads with custom machine learning or ready-made targeting

Serve ads with your own machine learning segments created by your in house data science team, or use our out-of-the-box targeting like geo, category, and keyword.

[Talk to an expert](https://www.kevel.com/contact)

Greater Operational Efficiency

### Launch limitless ad format options

Create out-of-the-box ad units that delight customers and drive incrementality for advertisers.

[Talk to an expert](https://www.kevel.com/contact)

SECURITY at kevel

### Keep your data safely in your hands

Our APIs work off of your first-party data, never learn from it or store it.

[Talk to an expert](https://www.kevel.com/contact)

Auctionable items

### Control 100% of your auctions

Manage your own first or second-price auctions, and optimize them with autobidding functionality to maximize your revenue potential.

[Talk to an expert](https://www.kevel.com/contact)

## Why retailers choose server-side ad serving

Never ad blocked

50 ms latency

Privacy Compliant

No risk of malware

## API-first ad serving drives first-class retail media networks

See our full suite of ad serving APIs

### Decision API

Ad serving on your site, app, and other digital properties

### Forecasting API

Accurately predicting flight performance and yield maximization

### Management API

Campaign, flight, and ad creation and optimization

### Reporting API

Showcasing your performance

### ContentDB API

Contextual targeting storage

### UserDB API

User-level targeting storage

## Success stories

See how companies harness the power of ad serving APIs.

### **“We needed a CDP solution and an ad server, and Kevel having that stack available within a single company was critical in \[our\] decision,”**

Carlos Paulo, Head of ENDLESS, Retail Media Solutions

[Full case study](https://www.kevel.com/customers/mc) [See all](https://www.kevel.com/customers)

## +478%

ROAS

## +160

New placements across site and in loyalty card app

#### "Kevel has enabled us to rapidly scale, growing monthly iFood Delivery ad revenue by 20x in a single year,"

Lucas Sampaio, Senior Business Intelligence Analyst, iFood

[Full case study](https://www.kevel.com/customers/ifood) [See all](https://www.kevel.com/customers)

## 20x

Ad Revenue

## 1900%

Growth

### "I’d like to emphasize how thankful we are for the help and for \[Kevel’s\] responses that we’re always getting on time. We really feel a lot of support from Kevel’s side.”

Tatiana Solovyeva, Commercial Performance Analyst, Flink

[Full case study](https://www.kevel.com/customers/flink) [See all](https://www.kevel.com/customers)

## 4x

Orders Placed Through Sponsored Ads

## 5x GMV

From Sponsored Placements

## Strategic guides for retail business leaders

\  
Ad Tech  
\  
**Retail Media: Top 4 Trends To Follow In 2024**](https://www.kevel.com/blog/retail-media-top-4-trends-to-follow-in-2024)

\  
**Intro to Ad Serving**  **Native Advertising: The Definitive Guide**](https://www.kevel.com/blog/what-is-native-advertising)

\  
**Intro to Ad Serving**  **Sponsored Listings: The Definitive Guide**](https://www.kevel.com/blog/sponsored-listings)

## Ready to get started?

Talk to one of our experts today. Learn how The Retail Media Cloud® can supercharge your retail media network.

[Start with Kevel](https://www.kevel.com/contact)