**KEVEL FOR MARKETPLACES**

# Own Your Marketplace   Ad Server

## Sponsored listings that your advertisers and shoppers will love

The Retail Media CloudTM allows marketplaces of all kinds to give their sellers the ability to promote their goods and services with better performance, auction control, and incremental GMV.

1. 70% increase in sponsored listings revenue
2. 50 ms latency
3. Launch in as little as 14 days

## **High-performing ads optimize GMV growth and relevancy**

Drive incrementality, ROAS, and new-to-brand metrics with sponsored listings, native ads, and other unique ad formats that boost advertiser ROI and increase sales.

### Take control of your sponsored listing auctions, driving the high CPCs and value to advertisers.

Set up auctions that work for your ad program, including different rate types and first or second-price auctions. Optimize the auctions for your desired performance, whether that’s clicks, impressions, or revenue.

### Scale your advertiser demand and ad unit inventory as your retail media network grows.

Build out direct deals or self-serve advertising for experienced and new advertisers alike. Once your core ad unit is built out, grow further with new and innovative ad units like sponsored brands.

### Delight customers with the right targeting that advertisers will pay premiums for.

With out-of-the-box targeting influenced with relevancy scoring data, drive conversions while keeping the shopper experience that users love.

## **Why Leading Marketplaces Build on the Retail Media Cloud**

50 ms latency

Privacy compliant

Never ad blocked

SaaS Pricing

## Success stories

Kevel’s APIs provide the core infrastructure for ad serving, targeting, and reporting. Don't reinvent the wheel

##### "With Kevel, we built a custom ad platform that drove 30% more revenue for our marketplace”
— Director of Ad Engineering, Edmunds

[Read full case study](https://www.kevel.com/customers/edmunds)

## +30%

Revenue Growth

## 9x

Faster launch than from scratch

##### “We may be a small marketplace, but with Kevel we quickly built a new revenue stream. It was profitable within one month of launching.”
— Senior Software Engineer

[Read full case study](https://www.kevel.com/customers/chairish)

## 18x

ROI

## <50ms

Average response times

##### "With Kevel we built the exact ad server we wanted. No other solution could provide this flexibility."
— VP of Product, Ticketmaster

## 10x

Faster MVP launch

## $1MM+

In engineering cost savings

## Customer testimonials

“With Kevel we build a custom ad platform that drove 30% more revenue for our marketplace.”

Director of Ad Engineering

Edmunds

“Kevel’s APIs helped us build the fastest, most innovative ad product in our industry”

“Building our sponsored listings program was easy with Kevel - and our sellers love it. Driving advertiser adoption was not difficult.”

## Ready to get started?

Talk to an ad platform expert about how to scale your marketplace’s ad business.

[Start with Kevel](https://www.kevel.com/contact)