# What is server-side ad serving?   The 2024 Definitive Guide

**March 6, 2024**

**Free download**

**PDF**

#### What's included

Many publishers rely on third-party client-side tags or bulky in-app SDKs to monetize their digital platforms and serve ads. These add-ons plague the internet with slow loading webpages, crashing apps, malware, obtrusive banner ads, and PII-leakage.

When you use client-side ad serving, not only are you missing out on untapped revenue, but you may also be setting your platform up for a range of issues down the road.

This eBook will explain more about not only what server-side ad serving is, but also why it's better, provide examples, and how to transition from client-side.